Wildlife Awareness
Graphic Design | Branding | Motion
Problem
Kids and teenagers are oblivious to the increase in endangered species and habitat loss.
Solution
Help kids learn about the world and inspire them to create a better future through reusable vector graphics for WWF, a nonprofit organization that can continue to apply this approach across its content as a cost-effective design.
WWF aims to conserve nature and reduce threats to the diversity of life by protecting and restoring species and their habitats. Kids are naturally curious, so engaging them in problems threatening biodiversity will help them become more aware and have a say in what happens to wildlife and their environments. After all, they are our future.
Pokémon was chosen for a partnership with WWF in this campaign due to its positive impact on children through its animated characters, such as Pikachu. The Pokémon are known for resembling real-life animals, which initiated this partnership idea. Enabling kids to learn more about their favorite Pokémon in real life!
Using TikTok as an advertising channel to reach kids and teenagers as the target audience can help increase awareness of biodiversity. In addition to other social media platforms like Instagram, which can reach parents, introducing them to the idea of getting involved.